Formula of a Highly Transforming Web site

Formula of a Highly Transforming Web site

Target Audience


The particular foundation of effective web marketing is the ‘who. ’ Determining your targeted audience, their demands, wants, stage of knowledge, goals, and so on is critical to creating a website that will be effective at either leads or e-commerce.




Streaming directly from who you want to target, is the question of what you want to say to them. Your primary message gives your value proposition in a definite and compelling way. Your core message is not really a quest statement, or an exec summary of your proper plan. Your core concept is essentially a listing of the reasons that people do business with you – written from their perspective.


click site Site Structure


Many websites are little more than on-line brochures. Visitors are free to click between this page and that, reading a little here and slightly there. The particular result is that a site visitor develops very little emotional attachment, and the ‘back button’ is increasingly enticing. Sales people intuitively understand that their message must be shipped in the right collection – A, B, C, then D, which causes E. A website that is carefully structured can accomplish this same effect, building understanding and buy-in, step by step. In the finish of that ‘presentation’ the visitor takes the next step willingly.


Telephone calls to Action


Asking a site visitor to take the next step is the ‘call to action’. This is the “contact us”, “join our mailing list”, or “sign up today” option, which informs the site visitor of the correct next step. Most people are grateful to be led through the process of evaluating a product or service, so if you tell them that the next step is to sign up for a 30-day trial, many of them will.


Lead Capture


Actually capturing contact (and qualification) information from leads is relatively easy with today’s technology. Some simple web scripts and a powerful ‘off the shelf’ business database are all that are needed. Many companies arranged up automated responses, saving time and energy, and ensuring that their sales people spend personal time with only the most competent leads.


Good Graphic Design


Unfortunately, many companies spend 90% of the web budget on graphic design, and only 10% on ‘the other stuff’. Graphic design serves two purposes: 1) to establish credibility, and 2) to entice visitors to read your text. Credibility is established each time a company utilizes effective studio and ‘looks big’. On-line it’s hard to tell, but bad graphic design leads visitors to think that your company is small. Once credibility is established, visitors will spend some time evaluating your specific message.


Site Promotion


As soon as your site has been optimized to maximize transformation rates, using the strategies listed above, site campaign activities should be taken to drive increased traffic on your site. Site promotion varies from listing your website on your business playing cards, through expensive and time consuming Seo strategies to increase your ranking on sites like Google. The area of site promotion can be a minefield to those new to web marketing.


Perhaps the 3 most economical strategies to investigate are:


• Email Marketing• Search engine Marketing• Search Engine Optimisation