10 Digital Marketing Tips For Small Business Owners In 2017

10 Digital Marketing Tips For Small Business Owners In 2017

Here are some SEO Tips and tricks that you should consider when you are developing your website. Businesses looking to engage new prospects need to understand not only which platform(s) are the digital navigator most popular for their target audience, but how these networks integrate with their daily lives to ensure advertising to these individuals has the best potential for success.

Click-to-Text can be added to your website in multiple ways, and to your Google business listing, Adwords ads, and Instagram profile. Plus, they are great sites to promote your services and post original content such as blogs and video. You can use them in paid, organic and social media marketing efforts.

This could include obtaining more organic or referral traffic, growing your social media following, or getting more qualified leads. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don't.

In long run, sticking to one marketing channel can create destructive effects too, as if that marketing channel suspends your account or changes its rule, your business will drop out of sight immediately. Social media platforms , like Facebook and Twitter, have made it very easy to get the word out about your business without breaking the bank.

Once you have niched down" your audiences, think about things like what their interests are, where are they specifically located, what they are watching, who are they following and when that specific segment is active - and then create highly specific ads aimed at them.

As a connective string to inbound marketing above, content marketing is a big part of attracting a targeted audience. If your marketing budget it tight, you might not be able to always afford content writers to whip up content for your blog. Using shortcuts or black hat SEO tactics just to move to the top of search engines won't work thanks to Google's all-seeing eye.